| CellCitii.Co., Ltd. ( CEO: Hyeon Ho Choi ) together with the game developer Eternal Enter ( CEO: Hyock Joo Kwon ) released ‘My Choice, a new Mobile Social Game with strengthened networking capabilities between users, something that was relatively inadequate in previously released social games.
Unlike existing social games that lean towards nurturing an individual user’s space in the form of cities and farms, and rather than towards social networking, ‘My Choice’ combines story-telling with strengthened ‘social’ functions. Finally making an appearance on Apple’s AppStore, ‘My Choice’ offers users not only an exciting gaming experience, but also more opportunities to forge relationships with other users.
Hyock Joo Kwon, CEO of the game developer Eternal Enter, said, “We've poured our heart and soul into this game and we're proud to finally release it to the gaming community”, adding, “Starting with My Choice, which is equipped with great games and social functions, Eternal Enter is planning to be the best game developer that specializes in mobile platforms”.
Unlike most other games where worlds take on square or rectangular forms, the world of ‘My Choice’ consists of a Water Globe. Furthermore, whereas existing social games only support limited social functions such as visiting friends’ villages or realms and sending presents, ‘My Choice’ offers the extended communications function of ‘Send message or real-time conversation’. In particular, through the “flower seed” item that promotes communications, users are able to freely send ‘conversations’ to other current users in the game even if they have not been registered as friends. As such, ‘My Choice’ has taken the concept of ‘forging relationships’ one step further than existing social games.
Furthermore, ‘My Choice’ has also strengthened the ‘gaming’ aspect. Whereas existing games only offer plays within a single worldview, ‘My Choice’ users may select to play in one of two worlds, ‘Fairydom’ and Halloween Land’, so that users may enjoy a more diverse gaming experience in each of the worlds. ‘My Choice’ has been successful in securing a wide variety of gaming contents by suitably arranging such elements within the game as a host of collectable items, giving and receiving gifts between friends, and the ability to have exchanges with users enjoying games in different worlds once a set level has been reached.
Also, Ngmoco’s plus + mobile social network platform has been integrated so that the users can easily connect with other users within the social network.
Meanwhile, Hyeon Ho Choi, CEO of CellCitii, said, “The future trend in the smart phone game market will lean towards social games that provide easy gaming environments based on original ideas”, adding, “Through an easy interface and intimate graphics, ‘My Choice’ is a social game that anyone can enjoy, regardless of age or gender”.
‘My Choice’ can be downloaded for free from the Apple AppStore ( http://itunes.com/appstore ) and run on the iPhone, iPodTouch, and the iPad.
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