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With setting up Just A Game GmbH, Bob Mobile AG opens up a new field of business in the
growth market of online browser games. The newly founded company, will
further complete Bob Mobile's portfolio by the sales and marketing of
games, placing a special focus on the segment of multiplayer and social
games on the Internet and for mobile phones.
The market of online games including browser and social games is a strong
growth market where an average annual growth of 10.6 per cent is expected
for the coming years (source: PriceWaterhouseCoopers: Global Entertainment
and Media Outlook 2009 - 2013). Companies like Bigpoint, Gameforge and
Zynga operate very successfully already in the field of online games.
Presently, growth is mainly taking place on the internet, but owing to
convergence a strong growth may also be expected on the mobile Internet.
Just A Game GmbH concentrates on the sales and marketing of multiplayer and
social games, applying the proven free-to-play and item-selling business
model, already successfully used in this branch of business.
High user numbers are expected because the games will be easily accessible via the
browser and use will be offered free of charge. Monetarization will take
place by the sale of items in the game as well as subscriptions. The first
games are planned to be launched commercially in October 2010, and license
negotiations will soon be completed. What is more, the company will run a
license trade with games that will serve for the procurement of strong
online licenses for the company's own end consumer distribution and for
marketing over a global network of partners.
By expanding its portfolio to a related field, an opportunity opens up for
Bob Mobile AG to use synergy effects and to utilize the established core
competence areas of online marketing as well as micropayment and technology
also in this field. An experienced team of about fifteen games experts is
striving to establish Just A Game GmbH successfully in the market of online
browser games within a short time. In addition, a strategic distribution
cooperation has been agreed with Covus GmbH&Co. KG who operates
www.Browsergames.de, one of the leading German online games portals.
Bob Mobile AG holds 68 per cent of the shares in Just A Game GmbH and will
fully consolidate the company. The remaining 32 per cent are reserved for
staff members and partners. For the business year 2010, Just A Game GmbH
will have a limited contribution to sales growth, with sales of less than
one million Euros. Yet it is planned that from the business year 2011 Just
A Game GmbH will make a substantial contribution to the sales growth of the
Bob Mobile group with a minimum sale of 5million Euros annually. Growth
target for the net result of the Bob Mobile group in 2010 remain positive
as funds for start-up losses from new activities are contained in the
budget for the business year 2010. For 2010, the Bob Mobile group
continues to expect a two digit growth of revenue and earnings versus the
previous year. This expectation is based on the assumption that there will
be no unexpected negative events of major impact that affect the Group.
About Bob Mobile AG:
Bob Mobile AG is a holding company in the area of mobile value added
services, based in Straelen, Germany. As a leading marketer of mobile and
interactive value added services, Bob Mobile has established direct-to
consumer distribution in several European countries via its subsidiaries
and possesses a technical reach of nearly 200 million mobile phone users.
In addition, the Bob Mobile Group develops cutting-edge mobile content&concepts. Bob Mobile specialises in selling its products via TV and the
internet and cooperates closely with leading television broadcasters as
well as internet networks. The Bob Mobile Group focuses on profitable
growth: via expansion into new countries as well as via active product and
services development for current as well as new multimedia handsets.
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