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Activision Takes Different Approach to Mobile Gaming |
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| Date Added: June 10, 2011 08:01:23 AM | |
| Author: NICK BILTON | |
| Category: Mobile News Media | |
| You would be hard pressed to find anyone in the gaming world who won’t agree that Activision is the hottest game developer in the world. The company has surpassed its own video game sales records several times over. Earlier this year Activision made over $650 million in just five days from the sale of its latest hit, Call of Duty: Black Ops. You will, however, find several Activision fans who might disagree with the the company’s decision to pause before bringing a majority of its best-selling games to mobile phones and tablets. In an interview in Los Angeles on Wednesday at the Electronic Entertainment Expo, Eric Hirshberg, chief executive of Activision, said that although the company was introducing some games on mobile platforms, Activision’s core focus was on gaming consoles, including Microsoft XBox and Sony PlayStation, which, he said, offer the best possible experience for gamers with higher-quality graphics and processing power. “There are 400,000 apps in the iTunes app store,” Mr. Hirshberg said. “I don’t want to be number 400,001.” To test the mobile waters, Mr. Hirshberg said the company was introducing a new mobile feature with the coming release of Modern Warfare 3, a highly anticipated game that will be unveiled in November. The feature, Call of Duty Elite, will be available on Apple mobile and Google Android devices. Call of Duty Elite will allow gamers to change weapons and check scores and maps on their mobile phones; any changes made on the mobile device will automatically be updated on a gamer’s console. “What we’re trying to do is use new technologies and new devices in gaming to strengthen our core business,” Mr. Hirshberg said. “We don’t just want to go and spread our roulette chips around the table.” He noted that the company had no plans for a full version of Modern Warfare 3 for tablets or mobile phones. ”We also don’t want to do anything that we can’t do with excellence,” he said. Activision is, though, introducing other games with full mobile play. This week, for example, the company announced a coming game, Skylanders Spyro’s Adventure, designed for children ages 6 to 12. This game will work across a number of platforms including major game consoles, mobile phones and a dedicated Web site. Skylanders also integrates physical characters into the game; children can buy a device that connects to their game console, or computer, and detects when a physical toy is in its vicinity. The company hopes to blur the line between the real and physical world with this new game. Mr. Hirshberg said building games for the mobile world was ”a double-edged sword — on one hand you have a huge install base, but what we are not doing is just shotgunning all of our games onto mobile.” source: http://bits.blogs.nytimes.com/2011/06/09/activation-takes-different-approach-to-mobile-gaming/ 
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